What is Email Marketing
Many might think that e-mail marketing has become an old way. However surprisingly, when done correctly, it can help you build a relationship with your audience while also driving traffic to your website. It forces the user to take some kind of action. How? An email will sit in the inbox until it’s read, deleted, or archived. As a result, better responses and better conversions. It can even help you segment your emails and target users by demographic so you reach your potential customers only.
Types of campaigns
Our team works on some basic prototypes of campaigns and tailors them further as per your needs, demands and goals. Some of them are:
- Promotional Emails-These emails highlight a company’s offerings, frequently featuring sales, discounts, seasonal happenings, corporate events etc. These E-mails have a clear call-to-action that talks about the specific action you want the reader to take. It may be visiting your website or using a discount coupon to make a purchase.
- Product-Update Emails: These emails are meant to keep customers in the loop regarding fresh or enhanced products.
- Digital Newsletters- Sent regularly, these emails communicate to customers valuable insights, interesting articles, and relevant news. It could be about the company or the industry.
- Retention emails – Specifically designed to effectively stay in touch with your customers. They keep your customers happy and always come back for more. It is a valuable cornerstone of email marketing.
- Transactional Emails- Typically activated by customer actions, these emails confirm transactions, for example, purchases and may provide feedback to enhance the customer experience.
E-mail marketing in the 21st century, Why?
- Personalized: Unlike social media where a single post reaches to a thousand people, e-mails are a way to deliver custom messages straight to your target audience’s inbox without any restriction.
- Cost Effective: It presents a cost-effective solution, making it a budget-friendly choice when compared to other marketing channels.
- High conversion rates: Despite being one of the oldest digital marketing tools, email marketing stands out with its impressive conversion rates. It is an invaluable asset for small businesses striving for success.
- Resilient: Unlike social media, emails offer the distinct advantage of direct and private communication, remaining unaffected by the constant algorithm updates that often plague social platforms.
- Tracking: Effective performance tracking and enabling in-depth monitoring of email campaigns helps in research and analysis.
- Relationship: Email marketing excels in fostering connections, and forging relationships through tailored content especially retention emails like Birthday and festival greetings.
- Promotion: Promoting content, and sharing blogs or resources with your subscribers is made effortless through email marketing.
- Lead generation: Generating leads, marketing your products, and nurturing those leads to success are all part of the email marketing package. It offers a comprehensive and effective means of engaging your audience and escalating your brand communication.
Mailchimp Email Marketing
Mailchimp is a powerful marketing platform that enables businesses to create, manage, and analyze their email marketing campaigns. With its user-friendly interface and robust features, Mailchimp makes it easy for businesses to reach their target audience and drive engagement. With Mailchimp, you can design stunning email templates, personalize your messages, and automate your campaigns. The platform also offers advanced segmentation and targeting options, allowing you to send the right message to the right people at the right time. In addition to email marketing, Mailchimp offers a range of other marketing tools, including social media management, landing page creation, and ad campaigns. This integrated approach helps businesses streamline their marketing efforts and achieve better results. Whether you’re a small business owner or a marketing professional, Mailchimp provides the tools and insights you need to succeed in today’s competitive landscape.
Vibrant MediaTek holds a dedicated team of creatives that will help you tailor your brand communications and streamline the process of E-mail marketing. We assure to give you higher revenues and better customer relationships. To know more about our services, contact us now!